Our Hotel & 110 Years Of History | La Playa Carmel

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  • 1905

    Our Story Begins

    In 1905, Artist Christian Jorgensen began construction on a stone mansion in Carmel. The home would be a gift to his wife, Angela, a daughter to the Ghiradelli family of San Francisco. Boasting the first swimming pool in Carmel, the home had spectacular views of Carmel Bay and Pebble Beach to the northwest.

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 1917

    From Mansion to Hotel

    After leasing the property for several years, Agnes “Alice” Signor purchased La Playa, converting the mansion into a boarding house called “The Strand.” In 1922, 20 new rooms were added making La Playa a full-service hotel.

    In a letter dated Aug. 13, 1915 Signor wrote a W.A. Sears that rates for room and board were $2.50 a day per person and $15 per week.

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 1940

    Growing With the Town

    The hotel was expanded to a luxurious 80-room destination. A magnificent new dining room was added, overlooking Carmel Bay.

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 1968

    Grand Designs

    Howard E “Bud” Allen, a Carmel native, purchased the hotel and introduced several modern amenities including a full-time bar and sprinkler system. A modern-day nod to his era at La Playa, the hotel features a 10-minute Happy Hour offering well drinks for just a dime. Dubbed “Dime Time,” it is facilitated at random once a day. Revelers must pay with exact change to partake.

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 1983

    Birthplace of the Mac

    Steve Jobs unveiled the Macintosh computer prototype during a development team retreat at La Playa Carmel and ceremoniously christened it with a bottle of La Playa water.

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 1983

    The Grand Restoration

    The Cope family of San Francisco purchased the hotel and completed a $5 million renovation. “People loved La Playa no matter what shape it was in,” said Cope, “But we knew we were dealing with a local legend and a part of Carmel’s history when we began renovations. It was only logical that we would want to restore the property to its past grandeur.”

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 1990

    Gaining Recognition

    Growing interest in La Playa’s award-winning gardens led to the first of many annual garden parties. In 1992, La Playa Carmel became a recognized member of The Historic Hotels of America.

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 2005

    Centennial

    La Playa Carmel celebrates 100 years in Carmel-by-the-Sea.

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 2012

    Classic Hotels & Resorts

    Following a $3.5 million dollar renovation over 10 months, Grossman Company Properties and Classic Hotels & Resorts re-opened La Playa Carmel in July 2012. Shortly before the opening, Christine Delsol of SFGate.com wrote “La Playa’s past is, if anything, more present after this renovation than it has been for decades. The building itself is the greatest repository of Carmel history.”

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 2019

    The Grand Dame of Carmel

    Once a luxurious mansion built in 1905 by an artist as a gift to his wife, a member of the Ghirardelli family, for over 100 years La Playa Carmel has been known as the “Grande Dame of Carmel.

    The Scott Resort & Spa
    The Scott Resort & Spa
    Postcard
  • 1905
  • 1917
  • 1940
  • 1968
  • 1983
  • 1983
  • 1990
  • 2005
  • 2012
  • 2019
  • 1905
  • 1917
  • 1940
  • 1968
  • 1983
  • 1983
  • 1990
  • 2005
  • 2012
  • 2019

Our Hotels

Phoenix · Scottsdale · Carmel · Laguna Beach

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Our Hotels

Phoenix · Scottsdale · Carmel · Laguna Beach

Explore classic hotels & resortsExplore classic hotels & resorts