Joining Classic Hotels & Resorts
Following a $3.5 million dollar renovation over 10 months, Grossman Company Properties and Classic Hotels & Resorts re-opened La Playa Carmel in July 2012. Classic Hotels & Resorts already had a strong record of restoring properties to their previous grandeur, most notably with the restoration of the Arizona Biltmore.
Shortly before the opening, Christine Delsol of SFGate.com wrote “La Playa’s past is, if anything, more present after this renovation than it has been for decades. The building itself is the greatest repository of Carmel history, but its walls are a virtual museum as well, holding historic photos, posters, covers of the 19th century satire magazine “The Wasp” and Jo Mora’s intricately detailed and wittily annotated maps of San Francisco and Carmel.”
Notable enhancements to the property included chic guestroom décor with crisp white paint, plantation shutters, pillow-top mattresses and a fresh citrus color palette. The addition of a Signature Champagne Breakfast Buffet, included in the nightly room rate, helped cement our position as Carmel’s newest luxury boutique hotel.